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what we play and why...

Chilled & Ambient Music

Dogs like certain types of music, so scientists tell us anyway! So we've carefully chosen chilled and ambient music to calm, reassure, and engage your pet.

Spoken Word

Our 'jingles' are simple spoken words; you can understand them, and they sound reassuring to your pet. Every hour we also have a poem or a snippet from a dog-based book.


Overnight (from 10 p.m. to 5 a.m.), we play a slow heartbeat or clock tick, uninterrupted by ads or jingles. Dogs, especially puppies, find this rythmic sound very comforting.